Senior Specialist - Destination Strategy & Planning

Job description

The Senior Specialist supports the development and execution of the destination's long‑term strategy, operating model, and transformation initiatives. Works closely with internal stakeholders and external partners to define strategic priorities, assess growth opportunities, develop business cases, and monitor key initiatives. Responsibilities include refreshing the destination strategy, vision and objectives; conducting market, tourism and competitive analyses; providing strategic recommendations and scenario analyses; creating roadmaps and implementation plans; tracking initiatives within governance frameworks; developing KPIs and performance dashboards; supporting organizational transformation and capability programs; analyzing destination demand and visitor insights; collaborating with internal functions such as Marketing, Partnerships, Experience, Development, Commercial and Corporate Strategy; engaging external consultants, government entities and industry partners; and preparing executive reports and presentations

Requirements

• Project management
• Attention to detail
• Stakeholder management
• Support development and periodic refresh of destination strategy, vision and objectives
• Conduct market, tourism and competitive analysis
• Develop strategic recommendations and business cases
• Support creation of strategic roadmaps and implementation plans
• Track initiatives and governance frameworks
• Develop KPIs and performance dashboards
• Support organizational transformation initiatives and capability development
• Analyze destination demand and visitor insights
• Collaborate with internal functions including Marketing, Partnerships, Experience, Development, Commercial and Corporate Strategy
• Coordinate workshops and strategic planning activities
• Engage external consultants, government entities and industry partners
• Prepare executive‑level reports and presentations
• Bachelor's degree in Business Administration, Strategy, Economics, Industrial Engineering, Finance, Public Policy, Tourism or related field
• Master's degree preferred
• 2-5 years experience in Strategy Consulting, Transformation Consulting, Corporate Strategy, PMO/Enterprise Transformation, Tourism, Real Estate, Destination Development, Hospitality, Entertainment or Public Sector Strategy
• Strategic and analytical mindset
• Strong communication and presentation skills
• Ability to synthesize complex information into clear recommendations

Skills