Direct-Response Creative Strategist (YouTube Ads)

Job description

Develop and script YouTube ads and mini VSLs for competitive e-commerce markets. Responsibilities include research, angle development, hook writing, scripting, and iterating based on performance data. Scripts are processed by an AI production team for fast output and short feedback loops. Work spans multiple 8- and 9‑figure brands simultaneously. The role is demanding with high standards

Requirements

• 2+ years writing direct response video ads for YouTube or Facebook
• real understanding of Eugene Schwartz’s awareness stages and applying them to cold traffic
• experience scripting hooks, mini VSLs, and full ad concepts
• ability to analyze performance data and use it to build the next creative
• proven spend behind your work with profitable scale
• comfort using AI tools in daily workflow