Creative Strategist (YouTube Ads)

Job description

We are looking for a Creative Strategist who understands direct response and develops short YouTube ad copy and VSLs for competitive e‑commerce markets. Responsibilities include researching and developing angles, writing hooks and copy, and revising based on performance data. Copy passes through an AI‑driven production team to ensure fast output and short feedback loops. Works with multiple brands generating 8‑ and 9‑figure revenues simultaneously. The role is demanding with high standards.

Requirements

• 2+ years of writing direct‑response video ads for YouTube or Facebook
• genuine understanding of Eugene Schwartz's awareness stages applied to cold traffic
• experience writing hook copy, short VSLs, and full‑funnel ad concepts
• ability to analyze performance data and use it to craft the next creative
• proven spend behind written work achieving profitability at scale
• comfort using AI tools in daily workflow

Skills