Graphic Designer

Job description

The Role We are looking for a creative, hands-on Graphic Designer to join our marketing team and support the development of high-quality creative materials across digital, social media, brand campaigns, and offline marketing channels. The ideal candidate has strong graphic design fundamentals, creative storytelling abilities, and practical experience using AI-powered graphic design tools. Additional capabilities in motion graphics, animation, AI video production, and content writing will be considered an advantage. The role requires someone who can independently transform creative briefs into engaging visual concepts, execute designs from concept to final delivery, and adapt global creative assets to the Saudi market. Key Responsibilities 1. Graphic Design & Creative Production Develop high-quality creative materials for marketing campaigns, social media, digital communications, and brand initiatives. Design key visuals, campaign identities, social media posts, carousels, infographics, banners, and promotional materials. Create visual content for X, Snapchat, TikTok, Instagram, LinkedIn, YouTube, and other relevant marketing channels. Develop creative concepts and visual storytelling approaches aligned with campaign objectives and brand positioning. Produce marketing assets for websites, landing pages, email campaigns, WhatsApp communications, and in-app promotions. Adapt creative materials into multiple formats and dimensions while maintaining brand consistency. Take ownership of assigned design projects from initial brief through final production and delivery. 2. AI-Powered Graphic Design Utilize AI-powered creative tools to enhance graphic design, visual development, and creative production. Generate and refine AI-assisted images, campaign concepts, illustrations, and visual assets. Apply AI tools for concept exploration, image enhancement, retouching, and creative prototyping. Develop effective prompts and workflows to produce consistent, high-quality visual outputs. Explore emerging AI creative technologies to improve production efficiency and expand creative possibilities. Maintain creative quality, brand consistency, and human oversight over all AI-generated materials. Ensure AI-generated content follows company policies, intellectual property requirements, and approved brand standards. 3. Brand Identity & Campaign Development Support the development and implementation of the local visual identity across marketing touchpoints. Adapt global brand assets and campaign concepts to the Saudi market while maintaining brand consistency. Develop creative concepts and key visuals for product launches, seasonal campaigns, and brand initiatives. Create visually engaging materials that reflect Saudi culture, consumer preferences, and local market trends. Maintain consistency in typography, colors, layouts, and visual storytelling across channels. Develop reusable design templates and visual systems to support efficient in-house production. Support the development of brand guidelines and creative standards for local marketing activities. 4. Digital, OOH & Event Creative Production Design creative assets for digital marketing campaigns, including organic social media and paid advertising placements. Produce marketing materials for out-of-home (OOH) advertising, digital billboards, and other offline placements. Develop visual materials for conferences, exhibitions, sponsorships, and brand activations. Create event-related materials, including screen content, presentations, backdrops, banners, and promotional displays. Adapt creative materials for different formats, screen sizes, production specifications, and marketing channels. Coordinate with internal stakeholders to ensure creative deliverables meet campaign requirements and timelines. 5. Arabic Localization & Creative Adaptation Adapt global creative assets for Saudi audiences, ensuring cultural relevance and visual consistency. Design Arabic and bilingual marketing materials with appropriate typography and right-to-left (RTL) layouts. Ensure Arabic and English content is presented clearly and accurately across creative formats. Collaborate with the Marketing Channels team to develop culturally relevant social media and digital content. Support the visual localization of international marketing campaigns, product communications, and educational materials. Ensure financial information, product visuals, and promotional materials are consistent with approved content and regulatory requirements. 6. Internal Collaboration & Creative Operations Work closely with Brand Marketing, Marketing Channels, Global Growth, Product, and other internal stakeholders. Translate marketing briefs into creative concepts and production-ready assets. Coordinate with the Global Growth team on creative requirements for paid media campaigns, while media buying and campaign optimization remain under Growth. Manage multiple creative projects simultaneously while meeting deadlines and maintaining quality. Organize and maintain creative source files, templates, design libraries, and final production assets. Ensure all materials are reviewed and approved through the appropriate internal brand and compliance procedures.

Requirements

• Must-Have
• Bachelor’s degree or diploma in Graphic Design, Visual Communication, Multimedia Design, or a related field, or equivalent professional experience.
• 4–7 years of hands-on experience in graphic design, creative production, or digital campaign design.
• Strong portfolio demonstrating creative concepts, campaign key visuals, social media designs, and multi-format marketing materials.
• Advanced proficiency in Adobe Photoshop and Illustrator.
• Strong understanding of visual identity, typography, composition, color, layout, and digital design principles.
• Practical experience using AI-powered creative tools for image generation, editing, and creative development.
• Ability to independently develop creative concepts and execute design projects from brief to final delivery.
• Strong understanding of Saudi culture, visual trends, and audience preferences.
• Experience designing Arabic and English marketing materials, including RTL layouts.
• Ability to work in a fast-paced environment and manage multiple creative requests.
• Strong communication, problem-solving, and attention-to-detail skills.
• Comfortable working as part of a fully in-house creative and marketing team.
• Nice-to-Have / Preferred Qualifications
• Previous experience in banking, capital markets, brokerage, fintech, or financial services.
• Motion graphics and animation skills, particularly Adobe After Effects.
• Video editing experience using Adobe Premiere Pro, DaVinci Resolve, or similar software.
• Experience using AI video generation and animation tools such as Runway, Kling, Google Veo, Higgsfield, or similar platforms.
• Ability to develop storyboards, animated social media content, product explainers, and promotional videos.
• Content writing and creative copywriting skills in Arabic and English, including social media captions, campaign headlines, promotional messaging, and video scripts.
• Familiarity with Figma, Adobe InDesign, and other design or prototyping tools.
• Experience developing OOH campaigns, digital billboards, event branding, and large-format creative materials.
• Experience working with global marketing teams and adapting international creative assets for local markets.
• Familiarity with AI-assisted creative automation, prompt engineering, and reusable production workflows.
• Understanding of financial products, investment terminology, and regulated marketing environments.

Skills