Creative Strategist

Job description

The role involves developing creative strategies from briefing to final execution. Conduct extensive research and turn findings into focused imperatives and unexpected insights. Work with research teams to monitor market, audience and trend tools and analyse data to inform strategic decisions and creative direction. Write briefs that inspire creative teams to deliver distinctive work and lead briefings. Act as a key figure in crafting creative strategies for various clients and projects. Contribute significantly to ideation and creative development, ensuring recommendations align with brand and strategy. Support campaign lifecycle from briefing to execution with the Head of Strategy and client servicing teams. Create conceptual ideas with clear, compelling delivery, backed by strong copywriting in Arabic and English. Present strategies and concepts to internal and external stakeholders and maintain dialogue with strategy and creative departments. Contribute to the agency’s connection to new regional trends, consumer behaviors and creative opportunities

Requirements

• Excel
• MS Project
• attention to detail
• advertising copywriting
• minimum 4 years experience in creative strategy
• fluency in Arabic and English (spoken and written)
• ability to conduct market and audience research and data analysis
• ability to write and deliver briefs to creative teams
• strong copywriting skills in both languages

Skills

Benefits

• knowledge of branding and communications projects (bonus)