Digital Analytics Lead

Job description

This role is responsible for leading digital performance analytics for the employer’s web and app platforms, converting data into actionable insights to optimize customer journeys, engagement, and revenue. Responsibilities include managing e-commerce tracking, funnel analysis, reporting, and facilitating cross-functional data-driven decision-making.

Requirements

• Own and maintain end-to-end e-commerce performance analytics across web and mobile app
• Analyze digital funnels and customer journeys to identify drop-offs, friction points, and revenue opportunities
• Track and report on key metrics such as conversion rate and revenue per visitor
• Proficient in tools such as GA4, the employer, and app analytics platforms
• Experience with defining and validating tracking requirements, event taxonomy, and data layer structures in collaboration with Product and IT teams
• Experience in managing and supporting tagging implementation through Google Tag Manager (GTM) and ensuring tracking accuracy
• Proficient in developing dashboards and performance reports using Power BI, Looker Studio, Tableau, or similar tools
• Ability to translate analytical insights into clear recommendations.

Skills