Head of Growth Marketing

Job description

Leads customer acquisition, retention, and reactivation strategies for a digital storefront offering in‑game currencies and digital goods across Africa and the Middle East. Owns paid acquisition budgets and develops high‑impact CRM and lifecycle marketing programs. Oversees performance across multiple channels, optimizes CAC and ROAS, and drives sustainable revenue growth through data‑informed decisions. Works closely with Product, Data, creative, and market teams to turn commercial priorities into effective campaigns and measurable results. Builds and develops a high‑performing team while fostering a culture of continuous experimentation and creative optimization

Requirements

• At least 6 years of experience in growth marketing or performance marketing within gaming, e‑commerce, consumer applications, or similar digital business
• proven success managing paid user acquisition at scale and building CRM or lifecycle marketing programs with measurable results in CAC, ROAS, retention, and reactivation
• ability to translate quarterly growth strategies into practical execution, moving between high‑level planning and hands‑on campaign management
• strong analytical skills and experience using mobile measurement partners (MMPs) such as AppsFlyer or Adjust and analytics/reporting tools
• proven ability to design, evaluate, and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics
• strong creative judgment and understanding of performance‑marketing creative, including brief development and effective creative testing processes
• high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes
• ability to thrive in a fast‑moving growth‑stage environment and collaborate with distributed cross‑functional teams
• at least 2 years of team management experience preferred
• experience developing direct‑to‑consumer strategies for a gaming publisher in webshop or digital storefront environments is an advantage
• familiarity with African, Middle East, or other emerging markets is a plus.

Skills