Search Engine Optimization Manager

Job description

the employer is seeking a Search Engine Optimization Manager for Mahally, a marketplace based in Jeddah, Saudi Arabia. Mahally connects customers with thousands of Saudi stores across categories such as beauty, fashion, home, food, gifting, and electronics. The role is responsible for the organic search strategy, covering technical SEO, content and organic growth, and AI-driven discovery (GEO/AEO). Responsibilities include managing technical SEO at scale, improving indexation and discoverability, building scalable organic landing page strategies, and enhancing visibility in AI and answer engines like ChatGPT Search, Gemini, Perplexity, and Google AI. Success is measured by qualified organic traffic, orders, and Gross Merchandise Volume (GMV)

Requirements

• Proficient in technical SEO
• experience with crawl budget and indexation management
• expertise in canonicalization and pagination strategies
• knowledge of internal linking and sitemap optimization
• proficient in Core Web Vitals and JavaScript rendering
• experience with diagnosing index bloat and managing robots directives
• knowledge of handling inactive store or product URLs
• proficient in collaborating with Engineering to define specifications and acceptance criteria
• ability to design and expand page types such as category, collection, brand, city, intent, and comparison pages
• experience with organic search content roadmap, Arabic-first keyword research, content briefs, publishing schedules, and refresh cycles
• proficient in optimizing store and product templates (titles, meta descriptions, headings, structured data, on‑page copy, merchandising signals)
• ability to develop systematic internal linking
• expertise in strategy for generative and answer engines, crawler access policy, structured data, entity clarity, citable content, and brand presence in AI answers
• knowledge of monitoring Mahally's appearance in AI answers for commercial Saudi queries
• experience with Google Search Console, GA4, Ahrefs/SEMrush, and log‑file analysis
• proficient in reporting that links organic performance to sessions, orders, and GMV
• knowledge of rank, indexation, and coverage monitoring with alerts
• experience conducting structured tests on page templates and title/meta patterns
• ability to collaborate cross‑functionally with Engineering, Product, and Content teams
• proficient in advising merchants on content and imagery best practices for ranking and conversion
• ability to present organic performance, risks, and opportunities to leadership with clear recommendations

Skills