Senior Digital Performance Specialist

Job description

the employer is seeking a Senior Digital Performance Specialist in the Makkah region. Manages and optimizes paid advertising campaigns across Meta (Facebook and Instagram), TikTok, Snapchat, X, Google Ads, and Google Display Network. Plans, launches, monitors, and optimizes campaigns and prepares quarterly, monthly, and weekly media plans with daily performance tracking. Focuses on conversion-driven campaigns to increase e‑commerce sales and acquire customers. Develops advertising budgets based on performance and business goals. Executes campaigns during key Saudi retail seasons such as Ramadan, Eid, Saudi National Day, Founding Day, and White Friday. Manages Store Visits campaigns to support physical store traffic and assess digital ad impact on branch sales. Sets up and maintains tracking systems including Google Tag Manager, Google Analytics 4, and platform pixels. Monitors key performance indicators like ROAS, CPA, conversion funnel performance, and paid vs organic results. Provides actionable recommendations to improve campaign efficiency and overall marketing performance

Requirements

• Hands‑on experience with Meta Ads
• Hands‑on experience with TikTok Ads
• Hands‑on experience with Snapchat Ads
• Hands‑on experience with Google Ads
• Hands‑on experience with tracking tools
• Experience with Magento or other e‑commerce platforms
• Preferred experience with CRM
• Preferred experience with email marketing
• Preferred experience with WhatsApp marketing
• Knowledge of SAP
• Knowledge of Git
• Knowledge of sales
• Knowledge of Google Analytics
• Proficiency in Arabic and English
• Familiarity with the Saudi or GCC market, preferably fashion or retail
• Experience managing campaigns on Noon and Amazon

Skills