Director of Sales & Marketing

Job description

About us: - At Crowne Plaza®, we want our guests to feel able to do their best, achieve their goals and be recognized for their success. We’re Making Business Travel Work by Bringing Humanity to Business Travel. We challenge the old world of business that’s overly formal, rigid and where guests feel like a room number not a person. We embrace the new world of business with caring and flexibility – through hotel colleagues who Dare to Connect! Dare to Connect is how we describe the Service Style at Crowne Plaza hotels. It shows we’re thinking and acting differently. We’re connecting with guests – and each other – in a more personal way. We’re showing our personalities (and sharing a little of ourselves) and learning more about the other person… as a person, not as a room number or a co-worker. When we Dare to Connect, it means we: Dare to Make the First Move… we are proactive and positive… we are the first to greet and say hello, and the first to take action and help our guests. Adapt to the Moment… we might not be mind readers, but we can read our guest’s moods and needs and then change our pace, tone and take action so we can help a guest when they need it. Relate to Business Needs… we know that Modern Business Travelers need to be productive, so we make sure we prioritize the right things that help our guests do what’s important. YOUR DAY TO DAY: - To develop and set revenue strategies for the hotel, ensure business plans are created and implemented, monitor results from sales goals and targets and drive revenues by selling the facilities the hotel has to offer to day to day client contact. Lead the wider sales team to achieve measurable business outcomes and ensure direction is taken from the GM / Delegate. Key Accountabilities: • In conjunction with the GM and Commercial Team create and implement a sales plan that drives measurable outcomes including ( but not Key Metrics Organisational Parameters • exclusively) the following metrics, Topline Revenues, GOP, TGOP, RGI, RevPar, ADR, M&E & F&B Revenues and average spends. • Set sales team goals in order to maximize profitability across the sales department. • Supports the General Manager to prepare the hotels annual budget and financial plans over 1/3/5 years • Produce monthly reports and forecasts in order to demonstrate current and potential market trends • Co-ordinate and Lead Sales and Marketing activates to increase revenue and market share • Engage with the the employer RFP program in order to maximize the hotel market share from the corporate segment. • Ensure the Sales team maintain and develop relationships with hotel key accounts and identify new potential accounts by setting up the appropriate sales activities. • Support the GM by ensuring the sales team are engaging a portfolio of key accounts while maintaining the relationship with the the employer KAD’s through regular contact and interaction. • To drive a sales culture across the entire hotel by ensuring the entire hotel team are proactively create and convert revenue opportunities in all areas and outlets of the hotel by planning and executing sales activities based on strategies and financial targets ( e.g. hotel revenue, room night goals) outlined in the hotel’s annual Integrated Business Plan (IBP). • Ensure all databases, client profiles and promotions are updated and accurate at all times ensuring GDPR compliance • With decision making around sales opportunities to benefit the total revenue of the hotel. Key Collaboration Network: Key Shared Accountabilities – Total Revenue and Key Financial performance metrics, Guest Lover, GOP Key Interface – Marketing Team, Reservation Team, M&E team, Front Office Team, Finance Team What we offer:- Join us and you’ll become part of the global the employer family – and like all families, all our individual team members share some winning characteristics. As.

Requirements

• Bachelor’s degree or equivalent International degree in Marketing, Business or Commerce
• Multiple Language capabilities, local language preferred (Arabic)
• Critical Expertise & Experience
• 3-5 years of experience in hospitality or hotel sales and marketing with direct line management / supervisory experience over a sales team
• Previous progressive experience in the following areas Sales, Channel Management, Distribution, Revenue Management, Hotel Management and Marketing
• Experience of effective use of sale management and reporting platforms which can demonstrate delivery of results
• Demonstrated experience working with multiple cultures and managing hotels/vendors/owners across different countries within hospitality or related industry
• Established network of clients and business contacts
• Experience in engaging and navigating a global sales organisation
• Strong influencing/consensus building and decision making skills
• Strong leadership, team building, interpersonal and communication skills
• Key Metrics
• Achieve annual revenue targets set for sales team
• Colleague Heartbeat (Sales Department )
• Develop 3 / 5 year strategic sales plans
• Development and sustainment of LNR accounts
• Implementing standard Operating Procedures (SOP)
• Commercial - Sales & Revenue Audits
• Other Metrics
• Hotel Winning metrics performance
• Contribute to Hotel GOP, Guest Love & Quality metrics
• Proactive account targeting activities
• Competitor Evaluations and mystery visits
• Sales talent mapping
• RevPAR / RGI

Skills