Head of Growth Marketing Department

Job description

**This position is listed on behalf of a partner company who manages all applications and next steps. Our partner is looking for a Head of Growth Marketing based in Saudi Arabia. **The Head of Growth Marketing will lead customer acquisition, retention and reactivation strategies for a digital storefront offering in-game digital currencies and goods across Africa and the Middle East. This hands-on leadership role combines strategic ownership of paid acquisition budgets with the development of high-impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimize customer acquisition costs and revenues, and drive sustainable revenue growth through data-informed decisions. Working closely with product, data, creative specialists and market teams, you will transform commercial priorities into effective campaigns and measurable results. You will also build and develop a high-performance team while establishing a culture of continuous experimentation and creative improvement. This is an exciting opportunity for a commercially minded growth leader who thrives in a fast-paced, remote environment and enjoys balancing strategic direction with hands-on execution. ### Responsibilities * Acquire paid users across Meta, Google, TikTok, Snapchat, and related ad networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and recovery goals. * Develop and implement comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, redemption and re-engagement campaigns. * Contact management Lifecycle across push notifications, email, SMS and WhatsApp to improve customer engagement, retention and lifetime value. * Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases. * Continuously allocate and optimize marketing budgets across channels, markets and game titles based on unit economics and evolving campaign performance. * Collaborate with the data team to create a reliable view of acquisition performance and lifecycle, including attribution, incremental testing and campaign effectiveness. * Create a fast-paced pilot program across advertising channels, target audiences, promotions, messaging and creative formats. * Lead and develop paid acquisition professionals and creative specialists, setting clear objectives, creative briefing standards and structured testing processes. * Partner with market owners, game titles, product and data teams to translate business objectives into campaigns that can be efficiently executed and accurately measured. * Monitor performance metrics, identify growth opportunities, and continuously adjust strategies to maximize profitability and sustainable growth for clients. * Balancing long-term growth planning with hands-on execution, including campaign launches, audience development, creative briefs and performance analysis. **

Requirements

• ** * At least 6 years of experience in growth marketing or performance marketing within gaming, e-commerce, consumer apps, or similar digital businesses. * Proven success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention and reactivation. * Ability to translate quarterly growth strategies into practical implementation
• Move comfortably between high-level planning and hands-on campaign management. * Strong analytical skills and experience using Mobile Measurement Partners (MMPs), such as AppsFlyer or Adjust
• Along with analytics and performance reporting tools. * Proven ability to design, evaluate, and interpret experiments, understand attribution and incrementalism, and make decisions based on unit economics. * Strong creative judgment and understanding of creative marketing performance, including the ability to develop briefs and establish effective creative testing processes. * High degree of ownership, commercial awareness and accountability for marketing performance and business results. * Ability to thrive in a fast growth stage environment and collaborate effectively with distributed, cross-functional teams. * At least two years of experience in team management is preferred. * Experience developing direct-to-consumer strategies for a game publisher is considered
• Especially in web store or digital storefront environments
• feature. * Familiarity with African, Middle Eastern or other emerging markets is a plus. ** Benefits: ** * Company shares, providing an opportunity to share in the value created through your contributions. * ranking Remote work

Skills