Integrated Campaign Manager

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a full-stack campaign manager based in Saudi Arabia. **As an Integrated Campaign Manager, you will lead the strategy, development, and execution of multi-channel marketing campaigns designed to attract qualified leads, build a sales pipeline, and accelerate revenue growth. Working in a fully remote, international environment, you will collaborate closely with the Marketing, Sales, Product Marketing, Brand, Events and Operations teams to create a seamless buyer journey. You will be responsible for campaign planning, channel selection, budget allocation and performance optimization, ensuring that each initiative contributes to measurable business results. By combining creative messaging with data-driven insights, you'll continually optimize campaigns to improve engagement, conversion, and ROI. You will also explore AI-powered tools and emerging technologies to enhance personalization, streamline workflow, and scale campaign execution. This role is ideal for a strategic, results-oriented B2B marketer who thrives in a collaborative environment and wants to have a direct impact on the growth of a global business. ### Responsibilities * Develop, implement, and optimize integrated, multi-channel demand generation campaigns to attract new prospects, create qualified pipelines, and accelerate existing sales opportunities. * Design quarterly campaign plans that balance ongoing demand generation programs with high-impact initiatives across the lead lifecycle, aligning channel selection and budget allocation with pipeline and revenue goals. * Manage Run campaigns across multiple channels, including content syndication, webinars, virtual events, email nurturing, direct mail, referral programs, and product showcase initiatives. * Collaborate with product and brand marketing teams to translate positional and value propositions into compelling campaign messages, relevant offers, and engaging content. * Develop sales enablement materials, including talking paths, email templates, and one-pagers, aligning with business development representatives on follow-ups to convert campaign engagement into qualified meetings. * Coordinate campaign timelines, budgets, resources and external suppliers to ensure effective execution and measurable ROI. * Work closely with marketing, sales and operations stakeholders to maintain consistent messaging, clear priorities and coordinated campaign delivery. * Monitor campaign performance through analytics, attribution, and pipeline reporting, using A/B testing and other optimization techniques to improve results. * Identify and implement opportunities to leverage emerging technologies for audience research, segmentation, personalization, content development, distribution, reporting, and workflow automation. * Conduct campaign retrospectives, translate performance insights into actionable improvements, and develop repeatable processes and playbooks to support scalable growth. ## Requirements * At least six years of experience in integrated B2B marketing, demand generation, growth marketing, or account-based marketing, with significant ownership of campaign strategy and execution. * Proven track record in developing and managing campaigns that contribute significantly Start building pipelines, pipeline coverage, and revenue growth rather than focusing exclusively on engagement metrics. * Strong understanding of multi-channel marketing strategies, campaign planning, audience segmentation, lead nurturing, and conversion optimization. * Demonstrated ability to collaborate effectively with cross-functional teams, including sales, product marketing, brand, digital, events and operations. * Data-driven mindset with working knowledge of marketing attribution, campaign analytics, flow measurement, performance reporting, and A/B testing. * Hands-on experience using AI tools to support campaign plann

Requirements

• · As an Integrated Campaign Manager, you will lead the strategy, development, and execution of multi-channel marketing campaigns designed to attract qualified leads, build a sales pipeline, and accelerate revenue growth
• · ### Responsibilities Develop, implement, and optimize integrated, multi-channel demand generation campaigns to attract new prospects, create qualified pipelines, and accelerate existing sales opportunities
• · Design quarterly campaign plans that balance ongoing demand generation programs with high-impact initiatives across the lead lifecycle, aligning channel selection and budget allocation with pipeline and revenue goals
• · Manage campaigns across multiple channels, including content syndication, webinars, virtual events, email nurturing, direct mail, referral programs, and product showcase initiatives
• · Develop sales enablement materials, including talking paths, email templates, and one-pagers, aligning with business development representatives on follow-ups to convert campaign engagement into qualified meetings
• · ## Requirements At least six years of experience in integrated B2B marketing, demand generation, growth marketing, or account-based marketing, with significant ownership of campaign strategy and execution

Skills