Product Marketing Specialist (Consumer and OTC Business)

Job description

At the employer, you can be who you are, and have the unique qualities you bring. Our culture encourages personal expression, open dialogue, and authentic communications, where you are valued, accepted, and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and treat disease and ensure everyone has access to healthcare today and for generations to come. Join the employer, where every voice matters. Position Overview The Marketing Specialist (Consumer & OTC Business) will drive brand and category growth through consumer-focused strategies, strong commercial execution, and impactful go-to-market plans. The role is responsible for driving customer acquisition, retention and loyalty, while enhancing product positioning and delivering sustainable business results across retail, pharmacy and digital channels. The position works closely with regional and local cross-functional teams to win over shoppers, customers and consumers. Your Responsibilities Lead the overall product and brand lifecycle management of the consumer and OTC portfolio, including launches, renewals, pricing strategy, value proposition development, and portfolio optimization. Own and implement integrated go-to-market strategies across retail, pharmacy and e-commerce channels to drive category growth and market share. Consumer translation and shopper insights into winning brand strategies, campaigns, and activations that drive acquisition, repeat purchase, and brand loyalty. Lead category management initiatives, including sorting strategy, shelf positioning, Pricing engineering and promotional planning to maximize category and brand performance. Develop and implement customer acquisition and retention programs, including loyalty initiatives, digital engagement and multi-channel campaigns. Lead the implementation of trade marketing, including in-store visibility, promotional mechanics, packaging, and point-of-sale materials to increase conversion and shopper impact. Monitor market trends, competitor activity and consumer behavior to identify growth opportunities and improve brand positioning. Track and analyze KPIs such as sale, market share, penetration, repeat purchase, and marketing ROI and develop action plans accordingly. Collaborate with cross-functional teams (sales, trade marketing, supply chain, finance, regulatory, digital) to ensure flawless execution and strong business results. Ensure that all activities comply with local regulations, company policies and quality standards while maintaining an outstanding consumer experience. Strategic mapping and engagement of KOLs and HCPs through direct face-to-face interactions to accelerate product adoption. Coordinate and implement Lao related educational meetings and workshops, including development of tools and supporting materials. Spend more than 50% of work time in the field, maintaining a strong customer facing presence to drive direct customer interaction. Who You Are You have strong experience in FMCG, consumer healthcare, OTC industry, or retail-based marketing, with a proven track record in brand or category management. Demonstrates strong experience in customer acquisition and retention m, building loyalty and integrated marketing campaigns. You have hands-on experience in category management, trade marketing and omnichannel execution across retail, pharmacy or e-commerce. You are highly analytical and comfortable working using performance metrics, consumer insights, and market data to drive decisions. You have strong communication, presentation, planning and stakeholder management skills. You are a proactive, consumer-focused marketer with a passion for building brands and achieving sustainable growth. Highly self-leadership and proactive, with the ability to independently identify opportunities, take ownership, and execute initiatives with a strong focus on results. You are fluent in Arabic and English. Based in Riyadh, she has strong local market knowledge and flexibility to travel up to 30% of the time to support business needs and engage clients. WHO WE ARE A healthier future pushes us to innovate. Together, more than 100,000 employees worldwide are dedicated to advancing science, ensuring everyone has access to health care today and for generations to come. Our efforts have resulted in more than 26 million people being treated with our medicines and more than 30 billion tests performed using our diagnostic products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that have a global impact. Let's build a healthier future together. the employer is an equal opportunity employer

Requirements

• · Develop and implement customer acquisition and retention programs, including loyalty initiatives, digital engagement and multi-channel campaigns
• · Ensure that all activities comply with local regulations, company policies and quality standards while maintaining an outstanding consumer experience
• · Who you are You have strong experience in FMCG, consumer healthcare, OTC industry, or retail-based marketing, with a proven track record in brand or category management
• · Demonstrates strong experience in customer acquisition and retention, building loyalty and integrated marketing campaigns
• · You have hands-on experience in category management, trade marketing and multi-channel execution across retail, pharmacy or e-commerce

Skills