Junior In-App Media Buyer

Job description

The Junior In-App Media Buyer role involves launching, managing, and optimizing in-app advertising campaigns across international markets, focusing on European Tier 1 and Tier 2 countries. Launch and manage in-app advertising campaigns and target audiences. Prepare, organize, and analyze campaign data using tools such as Unity Ads, Binom, Tableau, Excel, and Google Sheets. Research target markets, investigate local audience preferences, and use competitive intelligence and spy tools to identify successful advertising approaches. Develop creative briefs based on market insights, audience behavior, and advertising trends. Monitor and optimize campaign performance, including working with publishers within the Unity Ads ecosystem. Conduct cohort analysis to evaluate campaign effectiveness and understand user behavior. Track key performance indicators, draw actionable conclusions from data, and contribute to ongoing user acquisition optimization. Stay curious about new markets, creative formats, and emerging advertising trends to support campaign growth and performance.

Requirements

• Strong analytical skills and a genuine interest in numbers, spreadsheets, and data-driven decision-making
• Proficiency in Excel or Google Sheets with the ability to interpret data, identify patterns, and draw logical conclusions
• An interest in advertising creatives and a basic understanding of marketing funnels, with the ability to recognize effective creative trends and understand why they resonate with specific audiences
• Strong research skills and curiosity about different markets, cultures, and consumer behavior
• A proactive, solution-oriented mindset, with the ability to investigate questions independently, take initiative, and seek practical answers
• A willingness to learn new advertising platforms, analytical tools, and campaign optimization techniques in a fast-paced, international environment
• Experience with teaser advertising networks is a plus
• Previous exposure to in-app advertising within the GameDev sector, particularly through platforms such as Moloco, AppLovin, Mintegral, or Unity Ads, is an advantage
• Familiarity with Facebook advertising is considered a plus

Skills