Marketing Manager

Job description

Additional Information: This hotel is owned and operated by an independent franchisee, FAS Hospitality Company L.L.C. The franchisee is a separate company and a separate employer from the employer The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by the employer Job Summary: • Responsible for developing, implementing, and managing the hotel's marketing, communications, digital marketing, social media, and promotional activities. • Supports the hotel's business objectives by increasing brand awareness, driving demand, strengthening guest engagement, and supporting revenue generation. • Works closely with the General Manager, Sales, Revenue Management, Operations, and other departments to ensure all marketing activities are aligned with the hotel's positioning, the employer brand standards, and business priorities

Requirements

• Bachelor's degree in marketing, Communications, Business Administration, Hospitality Management, or a related field
• Previous experience in hotel marketing, hospitality, sales, communications, or a related professional area
• Experience with digital marketing, social media management, content creation, and promotional campaigns
• Knowledge of hotel operations and the hospitality industry is preferred
• CORE WORK ACTIVITIES
• Managing Marketing Strategy
• Develops and implements the hotel's annual marketing plan in alignment with business objectives
• Identifies opportunities to increase awareness, market share, guest engagement, and revenue
• Develops marketing campaigns based on target markets, guest segments, seasonal opportunities, and hotel priorities
• Monitors market trends, competitor activities, and customer preferences
• Coordinates marketing activities with Sales and Revenue Management teams
• Ensures marketing initiatives support the hotel's commercial and financial objectives
• Manages the hotel's social media presence and digital communication channels
• Develops engaging and relevant content for social media platforms
• Coordinates photography, video, graphics, and other marketing materials
• Monitors online engagement, guest comments, reviews, and digital feedback
• Supports campaigns designed to increase direct bookings, brand awareness, and guest engagement
• Ensures digital content is accurate, current, professional, and aligned with brand standards
• Tracks digital marketing performance and recommends improvements
• Brand Management
• Ensures all marketing communications are consistent with the employer brand standards and hotel positioning
• Maintains consistency of logos, brand messages, images, promotional materials, and communication channels
• Works with departments to ensure the hotel's brand promise is reflected in guest-facing communications
• Reviews marketing materials before publication or distribution
• Supports brand initiatives, campaigns, and the employer marketing programs

Skills