Brand Development Manager

Job description

Job Description Key Responsibilities Brand Value Growth 1. Build and own brand development strategies that expand the value of each East brand, from positioning and architecture to tone of voice. 2. Create, pitch, and execute ideas that drive awareness, recall, and preference among B2C, B2B, and B2G audiences: brand campaigns, partnerships, activations, events, and owned platform initiatives. 3. Track brand health through research, audience data, and competitor benchmarking, and turn the results into clear recommendations. 4. Brand Consistency 1. Act as custodian of Sharq’s brand identities across every internal touchpoint (on-air, digital, social, print, events, merchandise, office space, and internal communications) and every external touchpoint, including Shahid, Etisalat, Nabd, Flipboard, OSN, STC, Gobox and Sling. 2. Create, maintain and disseminate brand guidelines, templates and toolkits, including presentation templates and documents for company-wide use. 3. Review and approve use of the brand by internal teams, partners and suppliers and quickly correct deviations. 4. Keep co-branded properties aligned with partner brand standards (Bloomberg, Warner Bros. Discovery) while protecting East's own identity. 5. Train and onboard teams on the brand so consistency becomes habit, not police. 6. Regularly review touchpoints, report consistency and fill gaps that weaken recall. Skills A Solid • Brand Strategy: Defining positioning, brand architecture, managing a multi-brand portfolio and measuring brand equity • Brand Governance: Writing and enforcing brand guidelines, design systems and asset libraries • AI Tools: Practical use of generative AI to ideate, create images, copy and speed workflows with sound judgment of brand integrity and equity • Adobe Photoshop and Illustrator: Solid working mastery of layouts, brand assets and visual direction • Adobe InDesign: Business guidelines and print collateral • PowerPoint and Keynote: Expert-level presentations for strategy and leadership presentations, as well as creating keynote templates. • Research and Analytics: Brand tracking, audience insights, and campaign performance reports. Project Management: Briefing, scheduling and managing agencies and vendors. Languages: Fluent English. Arabic strongly preferred Interpersonal Skills • Strategic and creative thinking: links business goals to brand ideas, and ideas to execution • Eye for detail: spotting inconsistencies that others miss, in both Arabic and English • Self-motivated: works independently, collaborates with others and leads them when needed. • Collaboration: Works seamlessly across departments, cities and partner organizations. • Influencing without authority: getting teams, partners and senior stakeholders to follow the brand, diplomatically and assertively • Clear Communication: presenting and writing with clarity and conviction, from the boardroom to Studio • Ownership and leadership: Takes ideas from concept to launch without waiting to be asked • Curiosity: Keeping up with media, design and AI trends and bringing them to work • Adaptability: Stay calm and efficient in a fast-moving, deadline-driven newsroom environment Qualifications and Experience • 7+ years in brand management or brand development, ideally in a media, broadcast or multi-brand organization • Proven record of brand value growth, with measurable results • Experience managing brand guidelines, co-branded brands or Partner • Portfolio detailing the brand strategy and business implemented • Experience in the GCC media market is preferred • Bachelor’s or Master’s degree in Marketing, Communications, Design, Business or any related field is an added advantage. Job Information Job Definition 777 Publication Date 10/21/2026 Job Schedule Full Time Locations KAFD 4, Building 4.11, P.O. P.O. Box 13519, Riyadh, Kingdom of Saudi Arabia, Riyadh, Saudi Arabia

Requirements

• Find new ways for brands to emerge, including emerging platforms, formats, artificial intelligence, and virtual experiences

Skills