Marketing Director

Job description

The Marketing Director leads the marketing team at the employer and shapes the brand identity. Develops and implements comprehensive marketing strategies and oversees multi‑channel campaign execution. Analyzes market trends and customer insights to refine plans. Manages marketing budgets and allocates resources efficiently. Collaborates with product, sales and other departments to ensure cohesive brand messaging. Monitors campaign effectiveness, reports results and adjusts plans as needed. Drives brand awareness and strengthens market presence

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• MBA is a plus
• Minimum of 7 years of marketing experience with at least 3 years in a managerial or director role
• Strong leadership and team management skills
• Proficiency with marketing tools, platforms, and analytics software

Skills