Sr. Digital Marketing Specialist

Job description

The role involves working on digital marketing strategies; where responsibilities are not specified.

About this profession: A Digital Marketer is a pivotal professional responsible for enhancing a company's online presence across various digital channels to achieve business growth objectives. They design targeted marketing strategies leveraging data analytics and modern market trends. This role plays a vital part in supporting digital transformation in alignment with Saudi Vision 2030 goals to boost the knowledge-based economy.

Typical duties of this profession:

• Plan and execute digital advertising campaigns across search engines and social platforms.

• Manage and develop digital content for websites and social channels to drive engagement.

• Analyze performance data and KPIs to generate reports and optimize campaign ROI.

• Implement search engine optimization (SEO) techniques to improve rankings and organic traffic.

Requirements

• Qualification: Bachelor's degree in Marketing or Management Information Systems or a related field
• Skill: Proven practical experience in managing digital campaigns and advertising analytics platforms
• Skill: Proficiency in digital marketing tools, campaign tracking, and search engine optimization

Skills