Brand Development Manager

Job description

Key Responsibilities Brand Equity Growth 1. Build and own brand development strategies that increase the value of each East brand, from positioning and architecture to tone of voice. 2. Generate, pitch, and implement ideas that drive awareness, recall, and preference among student B2C, B2B, and B2G audiences: brand campaigns, partnerships, activations, events, and owned platform initiatives. 3. Track brand health through research, audience data, and competitor benchmarking, then turn the results into clear recommendations. 4. Find new ways for brands to be visible, including emerging platforms, formats, artificial intelligence, and virtual experiences. Brand Consistency 1. Act as custodian of Sharq's brand identities across every internal touchpoint (on-air, digital, social, print, events, merchandise, office space and internal communications) and every external network, including Shahid, Etisalat, Pulse, Flipboard, OSN, STC, Gobox and Habal. 2. Create, maintain and disseminate brand guidelines, templates and toolkits, including presentation templates and documents for company-wide use. 3. Review and approve use of the brand by internal teams, partners and suppliers and correct deviations quickly. 4. Keep co-branded properties aligned with partner brand standards (Bloomberg, Warner Bros. Discovery) while protecting East's own identity. 5. Train and onboard teams on the brand until there is consistency This is the custom, not the police. 6. Regularly review touchpoints, report consistency and fill gaps that weaken recall. Hard Skills • Brand Strategy: Positioning, brand architecture, multi-brand portfolio management, and brand equity measurement • Brand Governance: Writing and enforcing brand guidelines, design systems, and library assets • AI Tools: Practical use of generative AI in ideation, image creation, copy, and speed workflows with sound judgment of brand integrity and equity • Adobe Photoshop and Illustrator: Strong working proficiency in layouts, brand assets, and visual direction • Adobe InDesign: Guidelines and branding and printed collateral • PowerPoint and Keynote: Expert-level presentations for presentations, strategy and leadership presentations, as well as creating keynote templates • Research and Analytics: Brand tracking, audience insights and campaign performance reporting • Project Management: Briefing, scheduling and managing agencies and vendors • Languages: Fluent in English. Arabic strongly preferred Soft Skills • Strategic and creative thinking: links business goals to brand ideas, and ideas to implementation • Eye for detail: points of inconsistency that others overlook, in both Arabic and English • Self-motivated: works independently, collaborates with others and leads them when needed. • Collaboration: Works seamlessly across departments, cities and partner organizations • Flu without authority: gets teams, partners and senior stakeholders to follow the brand, diplomatically and assertively • Clear communication: presents and writes with clarity and conviction, from the boardroom to the studio floor • Ownership and leadership: taking ideas from concept to launch without waiting to be asked • Curiosity: keeping up with media, design and AI trends and bringing them into the work • Adaptability: staying calm and efficient in a fast-moving, deadline-driven newsroom environment.

Requirements

• Multi-brand organization
• Proven record of brand value growth, with measurable results
• A portfolio detailing the brand and business strategy implemented
• Experience in the media market in the GCC countries is preferred
• Bachelor's or Master's degree in Marketing, Communications, Design, Business or A
• Related field is a plus

Skills