Senior Director of Digital Commerce

Job description

Description: This role requires leading, planning, implementing and optimizing end-to-end digital media strategy for P&G brands in Saudi Arabia. The individual will work closely with brand teams, agencies, merchants and regional media platforms to ensure excellent digital communication, data-driven decision making and flawless execution across all media touchpoints. Tasks include developing annual and quarterly media strategies, integrated media planning across search, digital media and e-commerce platforms, driving performance marketing strategy, analyzing media performance, generating insights and turning data into actionable recommendations. Managing media agencies and enhancing cross-functional synergies and partnerships with commercial and regional teams are part of the duties. The role also includes managing media budgets, achieving return on investment, and driving test and learning initiatives across new formats, media and audience strategies. The candidate must maintain and demonstrate experience in digital media planning, performance marketing, data-driven optimization, and. Must have proficiency in Excel, Git and compliance

Requirements

• Deep knowledge of the Saudi media landscape, consumer behaviour, platform trends and competitive activity
• Mastery of digital media planning, performance marketing and data-driven optimization
• Hands-on experience with programming platforms, social ad managers, search tools, and dashboards
• excel
• Compliance

Skills