Senior Product Specialist

Job description

The Senior Product Specialist role involves deep knowledge of marketing and sales processes and proficiency in Microsoft Office, Excel, and Git. Responsible for coordinating market research projects to develop new insights and enhance the brand profile. Initiates competitive product testing through lab analysis and usability testing to identify gaps and opportunities and creates a monthly action plan. Follows up with the category team to issue all CCFs and holds monthly meetings with the brand manager to assess product quality. Proposes innovative promotional tools, online initiatives, marketing events, and public relations plans to build strong consumer relationships within budget. Coordinates packaging projects with creative teams and suppliers to meet launch timelines. Analyzes retail audit reports to monitor brand share, track competitive moves, and suggest corrective actions. Manages social media campaigns according to the annual calendar in collaboration with the digital marketing team. Prepares a monthly final report on brand performance and project updates

Requirements

• deep knowledge of marketing and sales processes
• Microsoft Office
• Excel
• digital marketing
• effective communication
• market research
• 2-3 years of experience in fast‑moving consumer goods
• Bachelor’s or Master’s degree in Business Administration
• excellent written and verbal communication skills
• strong presentation and organizational skills
• good analytical skills

Skills