Senior Media Planning Executive

Job description

Key role supporting the development and execution of cross‑channel media plans for major clients. Works closely with managers and cross‑functional teams to deliver high‑quality plans, coordinate campaign execution and meet operational standards. Responsibilities include assisting in creating multi‑channel media plans aligned with client goals and audience insights, conducting market, competitive and audience research, supporting day‑to‑day planning tasks such as budgets, channel allocations and timelines, collaborating with performance, social, search and creative teams for integrated planning, monitoring live campaigns for pacing accuracy and KPI alignment, preparing reports and post‑campaign analyses with actionable insights, ensuring accurate and timely internal coordination, and supporting junior executives to maintain high‑quality planning outputs

Requirements

• 2-4 years experience in media planning
• strong understanding of media fundamentals, channel roles and planning frameworks
• proficient with media tools such as TGI, GWI, SimilarWeb, Nielsen and platform insights dashboards
• proficient in Excel
• solid analytical skills with ability to interpret data and develop actionable recommendations
• strong organizational skills and ability to manage multiple tasks with attention to deadlines
• excellent communication and presentation skills
• proactive and detail‑oriented
• comfortable working in fast‑paced environments
• collaborative mindset with ability to work effectively with cross‑functional teams
• maintain up‑to‑date knowledge of media trends, platform opportunities and industry developments

Skills