Marketing Manager

Job description

The Marketing Manager designs and delivers the marketing strategy to achieve commercial objectives and revenue targets for LIONS Riyadh. Responsible for end‑to‑end campaign management across channels, data analytics, audience segmentation, and collaboration with Content, PR, Creative and Commercial teams. Ensures effective messaging, drives awareness, registrations and ticket sales for priority audience segments.

Requirements

• Minimum of 5 years' experience as Marketing Manager
• proficiency in English and Arabic, written and spoken
• thorough understanding of digital marketing including PPC, SEO, online advertising
• experience using analytics to measure and optimize campaign performance
• strong copywriting and communication skills
• relationship‑building skills with internal teams, partners and agencies
• experience managing multiple campaigns and deadlines in a fast‑paced environment
• good creative judgement and ability to recognize strong ideas and messaging
• strong understanding of audience journeys, brand positioning and conversion
• interest and awareness of creative, advertising, marketing, media and cultural sectors
• ability to communicate ideas clearly and with attention to detail
• experience working with cross‑functional teams across Content, PR, Creative and Commercial
• technology savvy and quick adoption of new platforms
• experience with marketing automation platforms such as Eloqua (desirable)
• experience with CMS platforms (desirable)
• experience managing social media via scheduling and listening tools (desirable)
• experience using analytics/reporting platforms like Google Analytics or Adobe (desirable)
• formal business or marketing qualification (desirable)
• events, festival, media, entertainment or creative‑industry marketing experience (desirable)
• Saudi Arabia or GCC marketing experience (desirable)
• experience with premium, international or culturally led brands (desirable)
• experience targeting senior professional audiences alongside creators and emerging talent (desirable).

Skills