Sales Manager

Job description

The Sales Manager oversees assigned territories and contributes to achieving and exceeding sales revenue targets per the sales plan. Identifies, develops and converts commercial opportunities across brands, agencies, media companies, technology platforms and the wider creative economy. Provides high-level prospecting, relationship building and account management for existing and prospective exhibitors to sell solutions that meet client needs. Takes a consultative sales approach, understanding client objectives and matching them with festival opportunities such as exhibition presence, brand experiences, sponsorship and bespoke commercial solutions. Focuses on revenue target achievement, campaign and floor‑plan management, KPI delivery, exhibitor satisfaction, accurate reporting, new business development and deepening existing accounts. Communicates the LIONS proposition and strengthens the overall commercial mix of the festival.

Requirements

• Minimum of 3 years experience as a Sales Manager
• Bachelor's Degree or equivalent experience
• Relevant commercial experience may substitute formal qualifications
• Significant and successful experience in sales roles
• Commercial awareness
• Strong interpersonal and relationship‑building skills
• Confident communicator and presenter
• Numerate with strong attention to detail
• Proven ability to prospect, build pipeline, negotiate and close new business
• Ability to understand client needs and translate them into commercial solutions
• Good understanding of media, advertising, marketing or creative industries
• Confidence engaging senior client stakeholders and decision‑makers
• Strong CRM discipline and ability to manage an active sales pipeline
• Collaborative approach working with Marketing, Content, Creative and Operations teams
• Experience in media sales, advertising, sponsorship, partnerships, creative‑industry sales or major events
• Existing relationships across brands, agencies, media or technology companies
• Awareness of exhibition production
• Saudi Arabia or GCC market experience
• Experience selling bespoke or solutions‑led commercial products
• Strong interest in creativity, culture, media and emerging industry trends

Skills