Senior Marketing Manager

Job description

The role focuses on launching and scaling the LIONS Riyadh brand. The Senior Marketing Manager will translate the LIONS Riyadh proposition into high‑impact campaigns that build awareness, drive audience demand and ensure long‑term brand relevance. Responsibilities span brand, audience, digital, content and campaign marketing, ensuring each initiative aligns with LIONS Riyadh’s cultural and commercial standards.

Requirements

• Minimum 8–10 years of experience in marketing
• strong experience in brand building or audience marketing or major events
• proficient in developing integrated campaigns across paid, owned and earned channels
• proficient in digital marketing, analytics and campaign optimisation
• experience managing ticketing or audience‑acquisition campaigns
• strong knowledge of digital performance marketing, PPC, SEO and CRM
• strong creative judgement in ideas, messaging and creative
• excellent understanding of brand positioning, audience segmentation and customer journeys
• strong written communication and storytelling skills
• ability to manage agencies, budgets and multiple campaigns simultaneously
• confident working with senior internal and external stakeholders
• strong interest in creativity, advertising, media, culture and emerging trends
• team management experience motivating and developing a team
• Bachelor’s degree in Marketing, Communications or related field or equivalent experience
• proficient in Arabic

Skills