Sales Manager - Specialty Coffee

Job description

The role focuses on developing and executing sales strategies to drive revenue growth and manage accounts in the specialty coffee sector in Riyadh. Develop sales strategies to meet growth targets; acquire new B2B clients across the Saudi market; build relationships with corporate clients, hotels, restaurants, cafés, offices, and retailers; create partnerships and commercial opportunities in the specialty coffee and F&B sector; manage the full sales cycle from lead generation to negotiation, closing, and account management; prepare proposals, quotations, presentations, and commercial agreements; maintain a strong sales pipeline and provide regular forecasts and reports; monitor market trends, customer needs, and competitor activities; strengthen existing client relationships and identify upselling and expansion opportunities; coordinate with Operations, Marketing, and internal teams to ensure smooth service delivery; represent the company at exhibitions, networking events, industry meetings, and business functions.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Hospitality or related field
• 5+ years sales experience in the F&B industry in Saudi Arabia
• experience in specialty coffee, cafés, restaurants or F&B brands
• established network and strong connections in the Saudi F&B market
• proven B2B sales, business development and target achievement record
• deep understanding of the Saudi F&B market and customer landscape
• excellent communication, presentation, negotiation and relationship‑building skills
• strong commercial and business development mindset
• proficiency in Microsoft Office and CRM systems
• fluent English
• Arabic is an advantage
• valid Saudi driving license preferred.

Skills