Marketing Director

Job description

Leads the company's marketing strategy and strengthens brand positioning. Develops and executes comprehensive marketing plans aligned with business objectives and revenue growth. Drives market expansion, demand generation, and customer acquisition initiatives. Oversees marketing campaigns across relevant channels, ensuring measurable impact and ROI. Works closely with sales and business development teams to generate qualified leads and improve conversion rates. Leverages sales experience to identify customer needs, understand buying behavior, and craft effective go‑to‑market strategies. Supports the sales cycle with strategic marketing initiatives, client engagement, and value‑based positioning. Identifies market trends, customer segments, and growth opportunities to enhance competitive positioning. Manages marketing budgets, resources, and team performance against KPIs. Builds strategic partnerships and collaborates with senior leadership to achieve commercial objectives. Analyzes campaign performance, market insights, and revenue metrics to continuously improve marketing effectiveness.

Requirements

• At least 12 years of total professional experience
• minimum of 6 years in managerial or leadership positions
• extensive experience in marketing strategy, brand management, demand generation, and customer acquisition
• proven sales experience with strong understanding of sales processes, negotiations, and revenue generation
• experience in the education sector highly preferred
• candidates from other industries should have client‑side experience rather than agency‑only background
• experience marketing and selling services or solutions preferred over a focus on physical products
• experience with high‑ticket offerings or enterprise sales is a strong advantage
• strong leadership, strategic planning, communication, analytical, and stakeholder management skills
• demonstrated ability to align marketing initiatives with business growth and commercial outcomes

Skills