Brand Manager

Job description

We are looking for a Brand Manager to join our team. The role of the Brand Manager is to help the company bring happiness to the world by managing the brand. Responsibilities: Analyze brand positioning and consumer insights · Shape and communicate our vision and mission · Translate brand strategy into plans and go-to-market initiatives · Lead creative development process with our agency partners · Set performance goals including sales targets and brand health indicators · Measure and report performance of all marketing campaigns, and assess ROI · Monitor market trends, research consumer markets and competitors’ activities · Oversee new and ongoing marketing and advertising activities · Monitor product distribution and consumer reactions · Lead innovative growth initiatives in relation to product and packaging innovations · Align the company around the brand’s direction, choices and tactics.

Requirements

• Experience in brand management
• Proficient in analyzing brand positioning and consumer insights
• Experience in leading creative development process with agency partners
• Knowledge of measuring and reporting performance of all marketing campaigns, and assessing ROI
• Experience in monitoring market trends, research consumer markets and competitors’ activities
• Proficient in overseeing new and ongoing marketing and advertising activities
• Experience in leading innovative growth initiatives in relation to product and packaging innovations
• Proficient in aligning the company around the brand’s direction, choices and tactics
• Location: Makkah

Skills