Marketing Specialist

Job description

Digital is the maker of the entity’s digital story. You will lead the development of marketing strategies to achieve the set goals. You will formulate thoughtful plans to enhance the brand’s presence in the market. You will collect data through interviews to identify growth opportunities and accurately apply marketing principles. You will contribute to defining technical requirements and market pricing to meet customer needs. General overview of the profession: Setting goals and developing marketing policies for goods and services, supervising their implementation and evaluation, conducting market tests, and preparing, presenting and archiving specialized documents and reports related to the field of marketing. The usual tasks of this profession: • Determine the general and subsidiary objectives of marketing, develop marketing policies, plans, programs, and facilities, analyze the product life cycle, determine the reasons for the success or failure of marketing products, analyze competitors’ prices, and develop pricing policies. • Determine promotion programs, choose distribution channels and evaluate the effectiveness of advertising. • Setting a timetable for implementing marketing policies, following up on their implementation procedures and evaluating the results. • Conducting tests for new products before putting them on the market in their final form and using special computer programs in the field of market testing and according to business requirements. • Prepare specialized documents and reports related to marketing, provide appropriate recommendations and appropriate solutions, display them, clarify them, and save them in their database in accordance with approved policies and procedures

Requirements

• Bachelor's degree in Marketing or Advertising
• Experience in digital marketing
• Proficiency in the Arabic language

Skills