Business Development Officer OOH

Job description

Responsible for acquiring new customers and retaining existing clients in the street channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. Actively identifies, approaches, and onboards new customers, ensures achievement of monthly, quarterly, and annual sales targets, and conducts regular visits to existing customers to strengthen relationships and boost sales volume. Monitors sales performance and reports daily/weekly to the Food Service Sales Manager, providing market feedback on competitors, pricing, and product acceptance. Coordinates with logistics, delivery, marketing, and trade marketing teams to ensure product availability and timely order fulfillment, and educates new clients on product usage, shelf-life, and food safety when required

Requirements

• Diploma or Bachelor's degree in Business Administration, Sales, Marketing or related field
• Minimum 4 years field sales experience in foodservice, FMCG or HORECA industry
• Fluency in Arabic
• Proficiency in English is a strong advantage
• Strong negotiation and persuasion skills
• Excellent interpersonal and communication skills
• Strong organizational and route planning skills
• Proficient in CRM and MS Office
• Deep understanding of Saudi street-level F&B customer base
• Knowledge of SADAFCO product lines and pricing structures
• Proficient in Excel
• Food service knowledge
• Effective communication
• Experience with sales funnel

Skills