CVM / Segmentation Specialist

Job description

About the employer: a tech and AI consulting firm delivering embedded engineering and analytics teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading banks, telcos, and enterprises to build data-driven, customer-centric capabilities. The role focuses on hands‑on execution of customer segmentation, turning data into actionable commercial insights for campaign performance. Build and maintain segmentation models based on behavior, value, and lifecycle stage; conduct profiling and behavioral analysis to identify targeting opportunities; support campaign targeting by creating actionable audience lists; analyze campaign performance and customer response, feeding insights back into segmentation logic; develop and maintain BI/reporting dashboards for CVM metrics and campaign KPIs; collaborate with marketing, BI, and product teams to convert data into commercial actions; continuously refine segmentation frameworks based on performance data and business feedback.

Requirements

• Strong background in Retail Banking/CVM analytics
• hands‑on experience building segmentation models (RFM, behavioral, value‑based, etc.)
• proven customer behavior analysis and profiling experience
• strong BI/reporting skills (Power BI, Tableau, SQL or similar)
• ability to translate data into actionable commercial/campaign recommendations
• 4–6 years of relevant experience
• experience with campaign management platforms (SAS CI, Adobe Campaign or similar)
• exposure to predictive/propensity modeling
• prior experience in a banking or telco CVM function.

Skills