CVM / Segmentation Head

Job description

About the employer: a tech and AI consulting firm delivering embedded engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross‑sell, retention, and win‑back. The role sits at the intersection of commercial strategy, data‑driven decision making, and stakeholder leadership, responsible for driving customer value and revenue optimisation.

Requirements

• 8–10+ years experience in CVM, growth strategy, retail banking, or customer lifecycle management
• strong track record in pricing and revenue optimisation
• proven experience owning commercial levers and end‑to‑end campaign strategy
• strong stakeholder management skills including senior leadership engagement
• leadership/people management experience
• experience with segmentation frameworks and data‑driven decision making
• retail banking experience specifically
• familiarity with experimentation platforms and uplift modelling tools
• exposure to CVM in a regional (MENA/KSA) market context

Skills