Marketing Manager

Job description

Responsible for completing the marketing plan for the property and managing all e‑commerce opportunities. Develops good working relationships with tourism bureaus and community leaders. Conducts daily marketing activities to achieve department goals; assists in region‑wide coordination of rooms, food & beverage, spa, and golf promotions; develops a leisure marketing plan to distribute rate offers, packages, and programs to build occupancy; maintains, updates, and manages all websites; coordinates offers and information for publications and brand loyalty mailings; develops brochures and property collateral; participates in property imaging work such as signage; uses and interprets market reports, past guest lists, and tracking for sound marketing recommendations; reviews and analyzes website and email campaign tracking for both property sites and corporate campaigns; ensures consistent marketing messages in all advertising and collateral; manages the marketing budget throughout the year; provides regular ROI tracking and analysis of promotions and campaigns; monitors actual vs. planned budgets and offers reallocation recommendations; ensures consistent property voice across all guest touchpoints; evaluates new marketing opportunities and ensures property representation on quality internet sites; works closely with convention bureaus and chambers of tourism; develops a strategic marketing plan covering group, leisure, and local efforts; plans and supervises photo shoots while aligning with property and brand goals.

Requirements

• High school diploma or GED
• 2 years experience in sales and marketing or related professional area
• OR 2‑year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
• knowledge of market trends and target customer information
• proficient in website management and marketing report analysis
• ability to coordinate advertising campaigns and manage budgets
• proficient in developing brochures and collateral materials
• experience in strategic planning and managing tourism stakeholder relationships

Skills