Digital Marketing Manager

Job description

the employer, based in Riyadh, is seeking a Digital Marketing Manager. The role oversees budgets, drives sales, and leads digital marketing, SEO, Google and Meta advertising, Google analytics, and brand identity. Responsibilities include managing social media accounts, developing marketing plans and ad content, creating, managing and optimizing paid campaigns on Meta Ads, Snapchat Ads, TikTok Ads and Google Ads, handling search engine advertising and improving visibility through SEO and SEM, optimizing website and e‑store performance to increase conversion rates, designing strategies to boost traffic and sales, tracking key performance indicators and analyzing customer acquisition cost and ROAS, preparing periodic reports on spend, results and recommendations, managing tracking tools such as Google Analytics 4, Google Tag Manager, Meta Pixel and Google Ads Conversion Tracking, executing retargeting campaigns, monitoring competitors and market trends, and allocating advertising budgets across the most profitable channels

Requirements

• manage social media accounts
• develop marketing plans and ad content
• create, manage and optimize paid campaigns on Meta Ads, Snapchat Ads, TikTok Ads and Google Ads
• manage search engine advertising and improve visibility through SEO and SEM
• optimize website and e‑store performance
• design e‑marketing strategies
• track key performance indicators and analyze campaign results, customer acquisition cost and ROAS
• prepare periodic reports on ad spend and results
• manage tracking tools such as Google Analytics 4, Google Tag Manager, Meta Pixel and Google Ads Conversion Tracking
• execute retargeting campaigns
• monitor competitors and analyze market
• allocate advertising budgets across high‑performing channels

Skills