Assistant Manager - Trade Marketing

Job description

Responsible for developing and executing trade marketing strategies to drive awareness, demand, conversion, and commercial performance across the employer's destinations, attractions, experiences, and campaigns. Supports creation of compelling consumer propositions, go‑to‑market plans, promotional campaigns, and partner activation programs to maximize visitation, revenue, and marketing ROI. Works closely with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations teams to ensure initiatives reach target audiences and deliver measurable business outcomes.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Tourism, Hospitality, or related field
• 5-7 years experience in Trade Marketing, Brand Marketing, Destination Marketing, Commercial Marketing, or Consumer Marketing
• experience developing and executing go‑to‑market strategies and promotional campaigns
• experience managing marketing performance, conversion optimization, and ROI reporting
• preferred experience in tourism, entertainment, hospitality, retail, travel, leisure, or destination marketing sectors.

Skills