Markting Specialist

Job description

The role's most prominent tasks include: data analysis, Git, project management, sales, digital marketing, search engine optimization, communication account management, and brand identity. Job Description The incumbent is responsible for supporting and implementing marketing strategy and initiatives, and supervising the follow-up of marketing campaigns and activities to ensure they are consistent with the goals and identity of the brand. It also contributes to developing the customer experience, monitoring the performance of digital channels and content, and analyzing performance indicators, the market, and competitors to identify opportunities for improvement and development. The role requires continuous coordination with internal teams, marketing agencies, suppliers and partners to ensure quality implementation and integration of marketing activities, enhance brand presence and achieve its goals. Key Responsibilities - • Follow up on marketing operational processes and ensure that marketing initiatives, campaigns and activities are implemented according to plan - • Follow up and develop the customer experience in the branches in terms of the customer journey, marketing communications and advertising materials - • Monitor the brand’s presence on social media and communication channels and monitor feedback and opportunities for improvement - • Coordinate with marketing agencies and suppliers and follow up on outputs, schedules, modifications and approvals - • Follow up on the content strategy and ensure its compatibility with the identity, personality, tone of communication and general direction of the brand - • Follow up on the brand’s positioning and analyze its image in The market compared to competitors - • Follow up on the application of visual identity and branding in branches, the online store, products and all digital channels - • Participate in product development, pricing and customer experience - • Coordination and follow-up with sales management, branches and the online store to ensure the integration of the customer experience and marketing activities - • Monitor and develop marketing partnership opportunities and follow up on their implementation in accordance with the brand’s direction and goals - • Analyze the target market, competitors, customer needs and marketing opportunities and provide suggestions and recommendations for improvement and development Required Qualifications - Bachelor’s degree in marketing or a related specialty - Two years of experience in marketing - • Commercial familiarity, customer experience, content management, product management and digital marketing - • Familiarity with marketing performance indicators and analyzing results - • Good skills in communication, organization and follow-up with experience in dealing with marketing agencies - • Good ability to coordinate and manage several projects and suppliers at the same time Key Skills - Digital Marketing - Content Creation - SEO Strategies - Social Media Management - Data Analysis - Project Management

Requirements

• data analysis
• jet
• Project management
• sales
• digital marketing
• Search engine optimization
• Communication account management
• Brand identity

Skills