Senior Marketing Intelligence Officer

Job description

The Senior Marketing Intelligence Officer will lead the marketing data strategy by designing dashboards, producing insights, and enabling data-driven decisions. Collaborate with Performance, CRM, BI, and Regional Marketing teams to link marketing activities to measurable business impact. Build, manage, and continuously improve real-time dashboards tracking core marketing KPIs, develop automated reporting frameworks for leadership updates, forecast user growth, revenue impact, and campaign performance using predictive models, conduct brand health tracking including awareness, consideration, NPS, and perception metrics, lead primary research such as consumer surveys and focus groups, compile secondary research and market intelligence, work with regional marketing leads to analyze campaign outcomes and localize strategies, design a marketing measurement framework tying media spend to business outcomes, partner with CRM to track funnel conversion, churn, reactivation, and LTV, support performance marketing with audience segmentation and attribution insights, monitor competitor campaigns and pricing, act as the marketing liaison with BI, Finance, and Product teams, produce business reviews and executive insight reports, introduce statistical methods to enhance analysis, and provide internal training and documentation to scale data literacy

Requirements

• Excel
• Python
• React
• SQL databases
• Git
• Sales
• 5–7 years experience in marketing analytics, business intelligence, or data science
• strong experience building dashboards using Looker Studio, Tableau, Power BI, or similar
• solid understanding of market

Skills