Assistant Director of Marketing

Job description

Shapes and executes the overall marketing strategy. Communicates the strategy to the marketing team and other business units. Coordinates with sales management to ensure alignment of marketing and sales strategies. Evaluates past programs/events and develops new programs to generate tours and meet or exceed goals. Participates in performance management, coaching, recruiting and selection of the marketing workforce, and develops compensation plans to maximize productivity. Develops and implements strategic plans considering budget, site goals and forecasts. Ensures pricing and communications are consistent across channels. Develops tour generation initiatives such as owner the employer, reload programs, off‑site locations and travel partner promotions. Collects and analyzes competitive intelligence to enhance current and future marketing strategy. Manages the marketing mix to achieve overall cost targets. Oversees sales floor to ensure efficient guest tour flow and supports sales presentations. Monitors guest experience survey data and follows up as needed. Coordinates with marketing operations on new initiatives to increase production. Creates strategies and incentive programs to meet or exceed budgeted numbers, identifies trends and implements solutions. Analyzes performance and cost of past programs/events and recommends improvements. Utilizes reports on individual and team performance, conducts competitive market analysis, monitors budget versus actual results and prepares summaries for management.

Requirements

• Bachelor's degree or 4 years equivalent work experience
• minimum 2 years experience in a similar position
• proficiency in reading and writing English
• willingness to work in close contact with the public in sales and marketing situations
• openness to adapt to different cultural contexts based on location
• must be willing to work weekends and holidays as required by business needs

Skills