Marketing Manager

Job description

About Us At Crowne Plaza, we want our guests to feel empowered to do their best, achieve their goals and to be recognized for their success. We make Business Travel successful by bringing humanity to Business Travel. We challenge the outdated, overly formal and rigid business world, where guests feel like a room number rather than a person. We embrace the new world of business with care and flexibility - through hotel associates who dare to connect! the employer to communicate is how we describe the service style at Crowne Plaza hotels. It shows that we think and act differently. We connect with guests – and each other – in a more personal way. We show our personalities (and share a little of ourselves) and learn more about the other person. As a person, not as a room number or co-worker. When we dare to connect you dare to make the first move. We are proactive and positive. We are the first to greet and greet our guests, and the first to take action and assist them. Adapt to the moment. We may not be mind readers, but we can read our guest's mood and needs and then change our pace and tone and take action so we can help the guest when they need it. Related to business needs. We know that modern business travelers have to be productive, so we make sure we prioritize the right things that help our guests do what's important. Your Day to Day Job Overview Deer Support. The Sales and Marketing Department aims to provide guidance to the hotel sales and marketing team within the assigned region to drive hotel performance through full utilization of company resources and strategic planning. Develop the business and implement marketing and sales plans and strategies that ultimately stimulate business demand and deliver a sustained boost in revenue growth. ESSENTIAL DUTIES AND RESPONSIBILITIES • Works closely with Regional Directors, EAM, General Managers and Hotel Directors of Sales and Marketing to conduct business reviews and develop marketing and sales strategies and tactics that support maximizing revenues and enhancing brands and returns for owners, shareholders and franchisees of new and existing hotels. • Reviews marketing and sales budgets and allocated expenses to ensure the most effective use of available funds to support business objectives. • Assist hotels in taking full advantage of available market information to develop strategic plans and better understand competition and business direction. • Conduct periodic reviews on all hotels in the assigned area and identify hotels that are experiencing revenue shortfalls compared to budget or a downward trend in business. Work with hotels to develop strategies and plans that address issues and follow up on implementation. • Work closely with the Head of Sales and Marketing O Operations and Revenue Management team on driving hotel performance with a focus on high CTP hotels and key cities. Ensure that hotels take full advantage of the company's resources and provide them with full support from all disciplines. • Lead group initiatives in key cities to leverage scale and resources. These activities include sales, revenue management, group promotions, etc. • Ensure that hotels fully benefit from the support provided by the AD team Regional sales follow up on the business of key target sectors and accounts. • Help hotels lead PCR contribution and use PCR database for promotions and awareness building. • Provide support to hotels on increasing system contribution by maximizing the use of all booking channels. • Work with the New Hotel Opening Performance team in developing pre-opening sales and revenue planning for new hotels and to ensure plans are well executed. Keep up with sales and marketing best practices in assigned region and take the initiative to engage with other DOSMs and DOSMs in the region. • Ensure synergy in the use of hotel operating systems, technology, sales practices and exchange of best practices. Brand Marketing • Assist managers with special projects and new brand initiatives that include brand promotional campaigns, customer events, customer insight surveys, etc. • Assist hotels in developing promotions, advertising, sales and plans that support the achievement of hotel-wide profitability goals within the assigned territory with established brand values. • Works closely with the brand team to provide support to hotels on implementing and interpreting positioning for various brands to ensure a unified brand experience exists in the market. Talent Development • Responsible for identifying training needs of hotels in assigned region and coordinating on training programs for the region to improve technical skills and knowledge of sales and marketing teams. • Identify high potential talent for development in the assigned area. Alt Ensure that there are personal development plans for individuals and that the plans are well implemented. • Work closely with other area managers of Sales, Marketing and Human Resources in identifying external candidates for continued development in the area. What we need from you

Requirements

• Bachelor degree in Marketing and advertising
• Leadership
• Decision Making
• Problem Solving

Skills