Ophtha Brand Manager

Job description

the employer is seeking an Ophtha Brand Manager in Mecca, Saudi Arabia. This full‑time role aims to drive growth in the Saudi healthcare market by developing and executing strategic marketing plans for the portfolio. The manager will enhance brand positioning, maximize market penetration, and ensure successful product marketing. Collaboration with cross‑functional teams, healthcare professionals, key opinion leaders, distributors and health authorities is required to deliver impactful marketing initiatives, support product launches and contribute to sustainable business growth. Key responsibilities include developing annual brand plans, analyzing market research and business performance, tracking brand and competitor performance, leveraging market analytics and business intelligence for actionable insights, supporting marketing initiatives and product launches, preparing sales forecasts and financial assumptions, monitoring budgets and reporting, creating promotional campaigns and sales tools, leading digital marketing and CRM programs, cooperating with sales, medical, market access and finance teams, maintaining KOL and key account relationships, supporting medical affairs, training the sales force, and ensuring compliance with Saudi health regulations and ethical promotional practices

Requirements

• Strategic thinking approach
• Company policies
• Lead brand strategic planning process
• Define annual marketing budget
• Understand business financial terminology
• Manage brand assets

Skills