Marketing Specialist

Job description

This role serves as the company's primary growth engine by leading the development and implementation of marketing strategies to enhance brand identity and clearly define objectives. The position involves designing marketing policies tailored for products and services, guiding the execution team to ensure adherence to principles, conducting market research, evaluating performance to provide accurate reports supporting decision-making, raising product awareness, and attracting new customers About this profession: Determine the objectives, develop marketing policies for goods and services, supervise and evaluate their implementation, conduct the market tests, prepare, present and keep the specialized documents and reports related to marketing. Typical duties of this profession: • Identify the general and sub-objectives of marketing, develop the policies, plans, programs and marketing facilities, analyze the product life cycle, identify the reasons for success or failure of product marketing, analyze the competitor prices, and develop price policies. • Identify the promotional programs, select the distribution channels, and evaluate the effectiveness of advertising. • Develop a timetable for carrying out the marketing policies, follow up the implementation procedures, and evaluate the results. • Carry out tests for new products before launching at the market in their final form, and use special software in the field of market tests according to business requirements. • Prepare the specialized documents and reports related to marketing, provide the appropriate recommendations and solutions, and display, clarify, and maintain them on the corresponding database, as per the approved policies and procedures

Requirements

• Experience in the field of marketing
• Proficiency in the Arabic language
• Bachelor's degree in Marketing or Advertising

Skills