Digital Marketing & Business Analyst

Job description

the employer is a global leader in mobile payments and digital services, operating in over 40 countries. It provides subscription services, digital entertainment, payment solutions, and customer acquisition strategies. As part of the expansion in Saudi Arabia, we seek a Digital Marketing & Business Analyst to support digital service growth through business analysis, marketing coordination, and project management. Main responsibilities: monitor digital service performance via KPIs such as traffic, conversion, subscriptions, revenue, churn, acquisition, retention, ROI; analyze performance and identify profitability improvements; conduct competitive analysis and spot growth opportunities in the Saudi digital ecosystem; produce weekly and monthly performance reports with actionable insights; support forecasting and track performance against targets; plan and execute digital marketing campaigns across acquisition channels; monitor campaign results and recommend optimizations; collaborate with Marketing, Product, Business Development, and Operations teams; contribute creative ideas for acquisition, engagement, and retention; help develop localized marketing materials for Saudi market; coordinate launch of new digital services and marketing initiatives; ensure project timelines and deliverables are met; liaise with Product, Technical, Marketing, Business Development, Operations, Customer Care, and external partners; monitor operational performance and proactively address issues; participate in service testing, launch preparation, and post‑launch monitoring; build strong relationships with internal and external stakeholders; ensure effective communication across teams; prepare presentations and business reports for management; support cross‑functional collaboration for strategic initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, Engineering or related field
• 2–5 years experience in Digital Marketing, Business Analysis, Product Marketing, Digital Services, Telecom, Mobile Payments, VAS, FinTech or similar digital environment
• experience in Saudi market is a strong advantage
• strong analytical mindset with excellent attention to detail
• ability to interpret business data and turn it into actionable recommendations
• proficient with KPIs, dashboards and performance reporting
• advanced Excel skills
• knowledge of Looker, Tableau, Power BI or similar BI tools is an advantage
• good understanding of digital marketing channels and customer acquisition
• knowledge of subscription‑based digital services is a plus
• ability to analyze campaign performance and suggest improvements
• strong organizational and coordination skills
• ability to manage multiple priorities in a fast‑paced environment
• experience using Jira or similar project management tools
• excellent communication and interpersonal skills
• ability to work effectively with multicultural and cross‑functional teams
• strong presentation skills
• fluent in English and Arabic (spoken and written)
• French is a plus
• experience in Mobile Payments, Telecom, VAS, Digital Content, Digital Advertising, FinTech or subscription‑based Digital Services is highly appreciated.

Skills