Digital Marketing Specialist

Job description

This role is responsible for planning, executing, and optimizing digital marketing campaigns across social media, web, and other online channels to promote the employer’s services and projects. Day-to-day tasks include developing content and calendars for social media, managing paid and organic campaigns, monitoring performance metrics, and using web analytics tools to inform strategy and improve results. The specialist will collaborate closely with designers, developers, and project managers to align messaging, maintain brand consistency, and support product launches and client initiatives. The role also involves market research, audience segmentation, and regular reporting on campaign performance to stakeholders

Requirements

• Proficiency in Digital Marketing and Online Marketing
• Strong skills in Social Media Marketing
• Ability to use Web Analytics tools
• Excellent Communication skills
• Experience with campaign management tools, social media management platforms, and basic SEO principles is beneficial
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Skills