Head of Marketing

Job description

Lead the marketing team for LIONS Riyadh and manage brand, audience and go-to-market strategy. Coordinate integrated campaigns across paid, owned and earned channels to achieve audience, revenue and brand-growth targets. Collaborate with LIONS, Content, Creative, PR, Commercial and Partnerships to ensure each campaign aligns with LIONS identity. Manage a diverse team of marketing managers, executives and specialists while developing their skills. Monitor and analyze data to guide testing, optimization and ensure adherence to timelines and budgets

Requirements

• Degree or professional background in marketing, communications, media, business or creative industries
• significant senior-level marketing experience in major events, media, creative industries or premium global brands
• proven track record of launching, repositioning or scaling brands in competitive markets
• experience developing and delivering integrated campaigns across paid, owned, earned, digital, social and CRM channels
• experience building brand awareness, audience demand and commercial growth across multiple segments
• strong experience managing agencies, partners, budgets and cross-functional teams
• excellent written and oral communication skills in Arabic and English
• excellent quantitative skills
• proficient Excel, PowerPoint and financial modelling
• strong analytical and presentation skills
• high attention to detail and accuracy
• self‑starter with proactive attitude and ability to work autonomously
• experience with SAP, TM1 (IBM) or Oracle preferred
• highly collaborative
• thrives in constant change
• strong creative judgement and ability to develop standout brand ideas
• deep understanding of brand positioning, audience development and premium marketing
• ability to balance creativity with commercial performance and measurable results
• strong understanding of digital, social, CRM and data‑led marketing
• ability to work confidently with senior stakeholders, global partners, agencies and creative teams
• strong cultural awareness of Saudi/Middle East and international markets
• genuine interest in creativity, marketing, media, culture and emerging trends
• comfortable in fast‑paced launch environments with high expectations and evolving priorities
• Middle East experience desirable
• relevant sector experience desirable

Skills