Head of Influencer Marketing

Job description

Leads the development and execution of creative influencer marketing strategies for leading B2C brands across the DACH region. Shapes creator‑led campaigns that capture attention, engage audiences, and deliver measurable business results on social media platforms. Owns creator management processes, develops compelling campaign concepts and scripts, and collaborates closely with company founders to ensure creative excellence. Combines deep understanding of social media trends with data‑driven decision‑making to continuously improve content performance and campaign effectiveness. Gains access to advanced creative training to identify and develop high‑performing content. Fully remote role ideal for a creative, ambitious professional thriving in a fast‑paced environment and aiming to impact brand growth.

Requirements

• Proven experience in creative strategy
• Proficient in influencer marketing and creator‑led campaigns
• Strong knowledge of social media platforms and creator ecosystems
• Proficient in developing engaging creative concepts and scriptwriting
• Knowledge of emerging social media trends and high‑performing content
• Experience interpreting campaign KPIs and data‑driven optimization
• Excellent communication and interpersonal skills
• Strategic mindset linking creative execution to business objectives
• Proactive ownership and initiative
• Ability to work remotely with strong organization and multitasking

Skills