Marketing Executive

Job description

Responsible for planning and implementing marketing campaigns to achieve business targets. Supports the overall marketing strategy working with the Marketing Manager, senior stakeholders and external vendors. Delivers creative audience-led campaigns for LIONS Riyadh across digital, social, CRM, content and partner channels. Turns speakers, partnerships and festival announcements into engaging campaign moments. Develops audience-specific messaging for CMOs, creative leaders, agencies and brands. Uses a metrics-driven approach to track performance and improve future activities. Conducts market research to understand audiences, competitors and trends with a focus on customer insight. Monitors creative, media and cultural trends to identify relevant content opportunities. Builds positive relationships with internal colleagues, agencies, partners and stakeholders. Collaborates with Marketing, Content, PR, Creative and Commercial teams for integrated campaign delivery. Ensures consistency in messaging, tone and assets. Supports social media engagement before, during and after the festival. Assists with onsite marketing and real-time content during the event as needed

Requirements

• Minimum of 2 years' experience as Marketing Executive
• Proficient in Arabic and English
• Bachelor’s degree or equivalent
• Background in Marketing, Communications, Media or Creative Industries
• Proficient in marketing strategy and execution
• Brand management
• Copywriting and editing
• Customer experience expertise
• Data gathering and analysis
• Market insight
• Relationship management
• Creative communication for impact
• Strong storytelling skills
• Good understanding of digital, social media, CRM and content marketing
• Strong attention to detail and visual awareness
• Ability to manage multiple deadlines in a fast-paced environment
• Curiosity about creativity, advertising, media, culture and emerging trends
• Ability to collaborate across multiple teams and stakeholders
• Comfortable using data and insights for campaign decisions
• Saudi and regional cultural awareness with an international outlook.

Skills