Marketing Director

Job description

The Marketing Director leads the company's marketing strategy, strengthens brand positioning, drives customer acquisition, and supports business growth. Develop and execute comprehensive marketing strategies aligned with business objectives and revenue targets. Lead brand positioning, market expansion, demand generation, and customer acquisition initiatives. Oversee marketing campaigns across relevant channels ensuring measurable impact and ROI. Collaborate closely with sales and business development teams to generate qualified leads and improve conversion rates. Leverage sales experience to identify customer needs, understand buying behavior, and develop effective go‑to‑market strategies. Support the sales cycle through strategic marketing initiatives, client engagement, and value‑based positioning. Identify market trends, customer segments, and growth opportunities to strengthen competitive position. Manage marketing budgets, resources, and team performance against KPIs. Build strategic partnerships and work with senior leadership to achieve commercial objectives. Analyze campaign performance, market insights, and revenue metrics to continuously improve marketing effectiveness.

Requirements

• At least 12 years of total professional experience
• Minimum of 6 years in managerial or leadership positions
• Extensive experience in marketing strategy, brand management, demand generation, and customer acquisition
• Proven sales experience with strong understanding of sales processes, negotiations, and revenue generation
• Experience in the education sector preferred
• Candidates should have client‑side experience rather than agency‑only background
• Experience marketing and selling services or solutions preferred over physical products
• Experience with high‑ticket offerings, enterprise sales, or high‑value commercial solutions is a strong advantage
• Strong leadership, strategic planning, communication, analytical, and stakeholder management skills
• Demonstrated ability to align marketing initiatives with business growth and commercial outcomes

Skills