Media & Public Relations Manager

Job description

Translate the marketing plan into media and public relations priorities, defining exposure themes, messaging focus areas, and reputation management objectives. Develop an annual plan covering paid, earned, and shared channels to boost Sakani's visibility, reach, and engagement. Coordinate media placements and flight schedules across print, broadcast, and outdoor channels, optimizing timing and frequency with priority campaigns. Maintain relationships with media outlets, journalists, influencers, and PR agencies using the approved corporate media partner list. Collaborate with Institutional Marketing Communications to request media buying and PR agencies, align briefs, and evaluate vendor performance. Work with Content & Creative to prepare media kits, press releases, feature articles, and talking points supporting announcements and launches. Facilitate media interviews, press briefings, and public appearances by reviewing briefing notes, Q&A materials, and media handling guidelines for executives. Manage review and approval workflows for media materials to ensure compliance with corporate branding and disclosure protocols. Supervise dissemination of approved materials to journalists and agencies, managing timing, placements, embargoes, and corrections for optimal coverage. Report on media coverage and sentiment, identifying trends, misinformation risks, and proactive engagement opportunities. Implement crisis communication responses by preparing holding statements, escalation protocols, and coordinated messaging to protect Sakani's reputation. Coordinate with Events Management to plan media engagement and coverage for conferences, exhibitions, and ceremonies, aligning narratives with campaign goals. Review media campaign performance by tracking impressions, reach, earned value, and sentiment, providing structured reports and recommendations for Product Marketing. Supervise maintenance of repositories for press releases, media kits, coverage reports, and journalist databases to ensure traceability and reuse. Review media and public relations practices against leading institutions, document lessons learned, and refine frameworks, workflows, and approval processes based on stakeholder feedback.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, Media Studies, Journalism, or a related field
• minimum of 9 years of relevant experience
• at least 2 years of experience in a leadership role

Skills