Marketing Specialist

Job description

A fast-growing hospitality and Food & Beverage company dedicated to creating memorable dining experiences through premium restaurant concepts, high service standards, and passionate teams across the Kingdom. We are looking for a dynamic, results‑driven Marketing Specialist to join our team in Riyadh, Saudi Arabia. In this role you will develop and execute comprehensive marketing strategies that drive brand awareness, customer engagement, and business growth. You will collaborate across departments to align marketing initiatives with organizational goals while focusing on data‑driven decision making and innovative campaign development. The position offers the chance to impact market presence and contribute to continued organizational success. • Develop, implement, and manage integrated marketing campaigns across digital, social media, email, and traditional channels; • Create and maintain strategic marketing plans aligned with organizational objectives and target audience insights; • Conduct market research and competitive analysis to identify opportunities and inform strategy; • Plan, coordinate, and oversee content calendars and marketing initiatives across all platforms; • Manage marketing budgets, track expenses, and analyze ROI for campaigns; • Identify, monitor, and report on KPIs to measure campaign effectiveness; • Collaborate with design, sales, and product teams to ensure cohesive brand messaging; • Develop compelling copy and creative briefs for various marketing materials and campaigns; • Manage and optimize email marketing campaigns, including segmentation, personalization, and performance tracking; • Support event planning and promotion, including pre‑event marketing, live engagement, and post‑event analysis; • Analyze marketing data and prepare detailed reports with actionable insights and recommendations; • Stay current with marketing trends, tools, and best practices to continuously improve performance; • Build and maintain strong relationships with internal stakeholders and external partners.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Media or related field or equivalent professional experience
• 1-3 years experience in marketing, digital marketing or related roles
• proven expertise in developing and executing marketing campaigns across multiple channels
• strong analytical skills with ability to interpret data and generate actionable insights
• proficiency with marketing tools and platforms including social media management, email marketing and analytics software
• excellent written and verbal communication skills with ability to adapt messaging for different audiences
• strong organizational and project management skills with meticulous attention to detail
• demonstrated ability to manage multiple projects simultaneously and meet deadlines
• proficiency in budget management and financial analysis
• experience with content calendar planning and management
• strong interpersonal skills and ability to collaborate effectively with diverse teams
• knowledge of brand management and brand positioning strategies
• experience supporting or promoting online events and webinars
• familiarity with CRM systems
• experience with marketing automation tools
• knowledge of the Saudi Arabian market and regional consumer behavior
• certification in digital marketing or related field
• self‑motivated, proactive approach with strong initiative and problem‑solving abilities
• demonstrated innovation and creative thinking in marketing solutions.

Skills