Community Associate Manager

Job description

Responsible for creating brand awareness and building loyalty through community activations. Focuses on building locally relevant relationships and establishing long‑term connections with studios and brand ambassadors to attract new guests and diversify lululemon’s community. Builds and maintains strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence. Plans and executes community initiatives, events, and photoshoots that drive engagement and differentiate the brand. Coordinates with store teams and ambassadors for product seeding, ensuring proper brand representation and high‑quality digital imagery. Acts as brand guardian by handling community requests and maintaining an updated calendar of activities by tier. Oversees community initiatives and store openings, ensuring budget compliance and brand standards. Monitors, reports, and evaluates the impact of community and marketing initiatives while supporting the "Dare Today, Change Tomorrow" sustainability strategy. Continues to build strong relationships with store ambassadors, store teams, influencers, and key community figures. Engages and collaborates with local athletic communities and affiliated studios to strengthen brand presence and community connection.

Requirements

• Diploma in Business, Marketing or related field
• Bachelor's degree considered an asset
• Minimum of 5 years experience in marketing or event management
• Background in the fitness industry highly preferred
• Strong understanding of community engagement and brand activation within the fitness or lifestyle sector

Skills